IT’S TIME TO CARE — VENUS FOR PUBIC HAIR & SKIN
CONCEPT + ART DIRECTION
Last year, Venus dropped a song by pubes for pubes, aiming to break the taboo around the word “pubic”… But how do we make this year’s hit even bigger? More human? More insightful?
Pop-sensation Penny the Pube is back, partnering with the iconic Princess Nokia to continue the conversation around pubic care education and destigmatization. #SayPubic
Complete with pube-positive Princess Nokia interviews in Bustle, Girls United, and featured in Adweek Ad of the Day, BusinessWire, and more.
Animation/Illustration: Sacha Beely, StrangeBeast
Music: BANG
Agency Credits: Grey NY
ECD: Javier Bonilla
Creative Director: Rebecca Flinn
Art Director: Myself
Copywriter: Claire Wyatt, Lauren Otis