CREMSIFFINO - SMIRNOFF ICE

CONCEPT + ART DIRECTIOn + DESIGN

Say buh-bye to blasé gift exchanges and hello to some holiday spice, Smirnoff Ice style.Dressed up like a fancy Italian home wear brand — Cremsiffino — we disguised bottles as designer hand mixers, ironing boards, and wooden hangers so you can ICE your family, friends and foes when they least expect.

And no surprise… These spICEy holiday must-haves sold out in a single day.

Thrillist, Forbes, The Drum