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Park MGM - Brand Campaign

 

IF IT’S MEANT TO BE - PARK MGM

Concept + Art Direction

We embraced Sin City’s trust in fate and revealed a new version of Vegas, one that embraces the all the possible outcomes, good or bad, because if it’s meant to be, it will.

We found inspiration in an unlikely place: Las Vegas’ Craiglist’s Missed Connection pages. It captured the spirit of Vegas, the roll of the dice, the leap of faith, risking it all; it embodied the thrillseeker spirit and hopefulness we always felt was true to Vegas, as well as the creative class.

Ad Age: Critics Pick

 

Directed by Paul Hunter

 

Photography by Matt Lambert

 

GIFs by Christan Felber, Stephanie Gonot, Steve Giralt

 
 

As purveyors of chance, love and endless possibilities, we helped one hopeless romantic on her search for the man of her day dreams.

 
 
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Agency Credits: Virtue Worldwide

Strategists: RG Logan, Quay Fox

Communications Strategists: Justin Schneider, Taylor Delbridge

Music: Charlotte Von Kotze, Rowan Puri

Associate Account Director: Ray Kang, Carli Nicholas, Hagan Rushton

Producer: Danielle Gruden, Leyla Rosario

Chief Creative Officer: Cameron Farrelly

Group Creative Director: Heather Pieske, Trent Roher

Creative Director: Jean Morrow, Andy Verderosa

Art Directors: Paul Raffaele, Myself

Copywriter: Alanna Watson, Madeline Leary

Design: Paul Raffaele