We embraced Sin City’s trust in fate and revealed a new version of Vegas, one that embraces the all the possible outcomes, good or bad, because if it’s meant to be, it will.

We found inspiration in an unlikely place: Las Vegas’ Craiglist’s Missed Connection pages. It captured the spirit of Vegas, the roll of the dice, the leap of faith, risking it all; it embodied the thrillseeker spirit and hopefulness we always felt was true to Vegas, as well as the creative class.

Ad Age: Critics Pick