BEHOLD THE BERRY — MTN DEW X APPLEBEE’S
CONCEPT + ART DIRECTION + DESIGN
To launch Mountain Dew’s latest space-themed flavor, we hijacked a once-a-year celestial event to bring a taste of the infinite to earthlings everywhere.…
Agency Credits: Grey NY
ECD: Lance Parrish
Art Director: Myself, Jess Bass
Copywriter: Claire Wyatt, Talia Rapp