CustomCash.jpg

Citi Custom Cash

 

 IT HAPPENS AUTOMATICALLY — CITI CUSTOM CASH CARD

CONCEPT + ART DIRECTION + DESIGN

The Citi Custom Cash Card automatically adjusts to earn Rashida more cash back where she spends more. It works so well, in fact, that she’s starting to think it’s making everything else in her life happen more automatically, too…

 
 

Director: Matt Spicer

Edit: Robert Ryang

Agency Credits: Publicis NY

ECDs: Rit Bottorf and Aaron Blazey

ACDs: Claire Wyatt and Myself