PRETTY DIFFERENT - URBAN DECAY
Concept + Art Direction
Unsubscribe from the beauty status quo.
We relaunched Urban Decay with a new outlook on beauty, unplugging from the tutorials and the how-to guides, giving people the tools to create something Pretty Different.
Featured In: Ad Age Editor’s Pick, Dazed, Teen Vogue, Bustle, Allure, Campaign US, Nylon
Directed by Alex Takács
Photography by Ted Emmons
Agency Credits: Virtue Worldwide
Chief Creative Officer: Cameron Farrelly
Group Creative Director: Kelsey Liss
Creative Directors: Lia Koo, Jess Toye
Art Directors: Jackie Mucilli, Myself
Copywriters: Alanna Watson, Andrew Spada, Madeline Leary
Designers: Adrian Koenigsberg, Jenn Flores, Paul Raffale