BEHOLD THE BERRY — MTN DEW X APPLEBEE’S

CONCEPT + ART DIRECTION + DESIGN

To launch Mountain Dew’s latest space-themed flavor, we hijacked a once-a-year celestial event to bring a taste of the infinite to earthlings everywhere.…

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THE LEGEND…

Long ago, in the outer reaches of space, a collision of sweetness and refreshment exploded to create The Space Berry. And with it, The Berry bringeth the ideal of prosperity and the promise to quench the thirst of our earthly emancipation.

This year — we have harnessed its galactic fruit, awaiting our collective destiny with every sip under its bright blue glow.

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