IT'S TIME TO CARE

IT'S TIME TO CARE

venus IT’S TIME TO CARE

Last year, Venus dropped a song by pubes for pubes, aiming to break the taboo around the word “pubic”… But how do we make this year’s hit even bigger? More human? More insightful?

Pop-sensation Penny the Pube is back, partnering with the iconic Princess Nokia to continue the conversation around pubic care education and destigmatization. #SayPubic

Complete with pube-positive Princess Nokia interviews in Bustle, Girls United, and featured in Adweek Ad of the Day, BusinessWire, and more.

Agency Credits Grey NY

ECD Javier Bonilla

Creative Director Rebecca Flinn

Art Director Sophia Moore

Copywriter Claire Wyatt, Lauren Otis