urban decay PRETTY DIFFERENT
PRETTY DIFFERENT
PRETTY DIFFERENT
We rebranded Urban Decay with a new outlook on beauty; unsubscribing from the tutorials and the how-to guides, giving people the tools to create something Pretty Different.
Featured In: Ad Age Editor’s Pick, Dazed, Teen Vogue, Bustle, Allure, Campaign US, Nylon
Agency Virtue Worldwide
Creative Director Kelsey Liss, Lia Koo, Jess Toye
Art Directors Sophia Moore, Jackie Mucilli
Copywriters Alanna Watson, Andrew Spada, Madeline Leary
Designers Adrian Koenigsberg, Jenn Flores, Paul Raffale
