We helped Applebee’s launch Mountain Dew’s newest flavor, Dark Berry Bash, timed to Neptune’s rare opposition — the moment the planet shines brightest and closest to Earth, a glowing blue dot in the night sky.

A space berry, one might say.

By pairing this galactic spectacle with the debut, we gave earthlings a once-in-a-lifetime taste of the infinite, served with the cosmic flare it deserved.